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A good marketing content strategy strives to reach your customers or readers through multiple channels and diverse forms of copy and online resources.

As a sustainable business or company focused on fostering positive health outcomes, you can attract readers through a tangible SEO strategy (search engine optimization) by writing long-form copy, such as regular blog posts, case studies, or white papers, or by providing stellar website copy.

You also want to nurture the relationship with your customers, so you can build momentum over time. That’s where email sequences and newsletters come in. Email marketing is a proven and extremely effective method, where you can reach your customer in their virtual living room and consistently show up in their inbox, again and again.

Other forms of direct response copy include product descriptions or landing pages that can literally make or break a sale.

You also have to think about HOW to build and grow an email list, so you can get all your great new products in front of your customers’ eyes. Lead magnets, aka freebies, such as e-books are a great way to get your email journey started and encourage your website visitors to gladly leave you with their email. 

If your product is more complicated in nature, a white paper can bring more clarity and help potential buyers understand the details surrounding your product. A good strategy also considers an intentional sales funnel that leads to your customers making a purchasing decision at the end.

As with many science-based topics, clear and accessible educational resources are essential for raising awareness and driving meaningful change. Magazine articles, brochures, and even social media content all serve as tools to promote environmental stewardship and encourage healthier, more informed choices.